Gucci Cruise 2019 by Glen Luchford

 Video art director Christopher Simmonds

A story happened on Noah’s ark. I love the idea that get people of all classes together in a desperate situation. Every photography tells a story and has a strong narrative, such as building boats and water collection. And every figure has a clear character. Even a group of people laying on the sofa with animals suggest a strong concept of Hedonism.

I think the art director has played the sense of contrast effectively. Especially the combination of dressed up model and goats to create an unreal atmosphere.

I think the project makes people’s fear to be real, what are we going to be at the end of the world. Will all the artificial things look funny and meaningless in front of power of nature?

Photography Kristen Lee Moolman, styling Ibrahim Kamara, design Gareth Wrighton

The character is a member of an anarchist gang trying to overthrow a royal dynasty. I love the contrast between bright orange styling and the pale background. And the styling put irrelated things together, which are fine gauze, boxing gloves and parts of suits. As one of the creators said, they designed opposing ideas and conflicting motives to show itself has an wide perspective. I think every element they choose represents different groups of people in the society, they work together, at mean time fight against each other.

Photography Kristen Lee Moolman, styling Ibrahim Kamara, design Gareth Wrighton

She is a new money hacker helps the anarchist gang to overthrow the royal dynasty. Two guns are too tough and powerful, contrasted against fine gauze covering the model’s whole body, so the whole look is gender crossed. And the background is landscape of dying trees, which suggests the hacker’s situation in real society, they are hidden but powerful.

Vivian Maier

Portrait

These two photos reveal how Maier creates those unique angles in her works, holding the camera in front of her chest. What is so interesting about these two portraits is that she didn’t take pictures of herself directly, instead she stands in front of glass window/doors and use the reflection to create pictures. The way of capturing is unique and can create a random and rush urban sense.

I researched these looks to connect and emerge concept of my look book. Women in old Shanghai can be seen as a representation of male’s power. They usually lived a luxury life but needed to obey the rules that men created, and everything of them are belonged to their husband. It was men who make the definition of beauty and everything. The fact was they lived for men and if they broke the rules set by men, their status，heritage, beauty would be deprived by men.