White Space in Graphic Design

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A simple, yet bold design by taking an iconic letter from the Helvetica typeface and using its key features.   

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A white space could be positive.

Negative space is the area which surrounds the main subject 

-give the eye some place to rest and help frame the subject

-Add interest to the photo   it’s a way to aid in emohasizing your subject

-Tell story better and evoke stronger emotions

-Dynamic composition balance draws the dye right to your subject

 

 

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In Print , white space is the space between the text.

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Apple Website

In screen, white space is the space surrounding the subject.

-make the offering more legible readable and inviting

-make sure the focus is  on the call to action or the primary messaging

-help improve legibility of content

-find the perfect balance and make the contents doesn’t look so cluttered

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Hospital Room 2002

Material: wood, plaster boards, lacquer varnish, wall paint, floor paint
Dimensions: 310 x 650 x 450 cm 
Location: Munich, G

 

http://www.tomaz-kramberger.com/004_works_tomaz_kramberger_hospital_room_2002_en.html

The white colour existed as an overwhelming tenor. White, often postulated as purity, neutrality, spirituality, innocence, the sublime etc. These makes me think that hospitals could be “white space”.

"White was believed to help the patient's convalescence, a reason why military hospitals were often covered in white."

Every time I entered a hospital, I suddenly felt isolated from the outside world. The colour white plays a big part of giving a feeling of “stopping” and disconnecting, instead of “time”.  Also I think white in hospitals feels hopeless and makes people give away all their desires and ambitions. Maybe this is another reason why it is a good place for curing and recovering.

 

Charlie Chaplin - The Dentist (1914) Silent Film

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Silent film is good example of white space used in film making, as everything’s going on without sounds. I think it is a comeback to people’s natural behaviour. To be more specific, visual information is believed to be the most effective form of information to us. Therefore, it’s not difficult for us to understand even it is without any sounds. I think silent film is a perfect example of “white space”, because it express senses to the audience mainly through invoking imagination.

 

 

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Installation view:
Felix Gonzalez-Torres

David Zwirner Gallery, New York, NY

 

“His aesthetic project was, in which creative expression transforms the spectator from an inert receiver to an active, reflective observer and motivates social action.”

Through employing simple objects, such as stacks of paper and strings of lights, the artist created a space with reduced aesthetic to address themes such as love and loss, sickness, gender and sexuality.

I can see strong features of Minimalism and Conceptualism in his work. Half of the space he created is “white space”: The walls and roof are painted white, empty occupies the whole space and work with physically simple objects such as white paper, sunlight, shadows and blue curtain. The “white space” strategy has effectively expressed the sense of calm to me, as well as makes me curious about what the artist intend to address. Standing in such an empty space with considerable minimal items, it’s really easy to make people participate in establishing meanings and invoke their imagination.

 

His works are all inspiring because I get the point of employing empty and the meaning of leaving white space after seeing them. “White space” is strong enough to strengthen feelings.

 

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Untitled 

Felix Gonzalez-Torres

 

The pairing of objects and the use of the double is employed frequently in his work as well.

The floor length double mirrors can be understood as a double portrait of the artist and his lover, “this device intimates a personal relationship between the objects themselves.”

This piece work makes me think about that mirror could be a perfect form of “white space”, because mirror seems to apply a sense of “uncertainty”, which means “possibility” and “unlimiting”. Despite the original idea of putting two mirrors together and creating personal relationship between them, I think about an installation that strongly engages the audience in completing the work. No matter who stands in front of the mirrors, there is always a reflection appears in the mirrors. If a couple stands in front of the mirrors, their appearance and existence will be reflected separately in the two mirrors, which may help people see the personal relationship between them, and therefore they may get the concept more easily and complete the conceptual work naturally.

Also, if there is just one person facing the two mirrors, standing in the space between, what he sees will be he himself was separated into two parts, it’s like a dissociation of personality. This inspired me that white space is also a space of lots possibility. It may be created with simply objects ( transparent things?) to invoke imaginations.

 

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In this work, a single blue-hued mirror is encountered, returning the viewer’s gaze. As a solitary object, its position opposite the entrance feels direct and almost confrontational.

Instead of the concept included in this work, the effect created using white space around the subject is quite impressive. It makes me realise that white is the perfect choice when you want to strengthen and add focus on something. This can be a use of “white space”.

The blue-hued mirror and white space around works really well. I think it’s like a film in reality, with the reflection with people and things going by and moving around. The blue hue makes it like an old film, implying sense of calm, depression, and to me, horror to it.

 

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Another Misspent Portrait of Etienne de Silhouette‘ (1999 – 2004) by Christian Capurro

“Christian Capurro asked anonymous people to erase a page from a 246-page issue of Vogue Hommes magazine from 1986. They were also asked to write in pencil on their erased page both the time it took them to do this and whatever monetary value they currently received at work for their time, translated into an hourly rate or rates. The erasing took 5 years to complete and involved over 250 people.”

As an interactive project, I think it worked effectively and had an impact on people who took part in. It was the audience who erased and marked ages, so it’s easy to express the idea of time spending.

Because it is more like interactive art, it makes me think that my project could also be an interact  project including lots of people and work together to create a “white space” or to get the sense of “white space”. It doesn’t have to be too complicated, but could be conceptual and the point is include people’s actions and experience.

 

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Invisible: Art about the Unseen

 

This piece of work explores the role that unseen and invisible elements can play in art. Through using "unseen colours" as materials abstractly, the artist tried to the sense of "brainwaves, energy, light and worries collecting and releasing". 

 

This piece of work adds another definition of “white space”, which is “empty”. This makes me realise that white space is a quite abstract thing, it could be nothing but anything. In this work, I think the artist didn’t limit the audience’s imagination of “empty”, but held an open mind on different understanding of it. Whatever you think “empty” is, it’s all up to you. So instead of using “white space” as an element in this work, this work itself is a “white space” for free thinking.

 

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Yves Klein

“Le Vide”

In January 1961, Yves Klein painted a emptied storeroom white in Krefeld's Museum Haus Lange. This was a small, windowless transit room accessible via two doors in the basement exhibition area. In his 1961 Krefeld exhibition Yves Klein: Monochrome und Feuer (Monochrome and Fire) it became a zone of “immaterial pictural sensibility.” The atmosphere of the room is effectively a condition of spiritual vacuum (“Le Vide”). The intention was that visitors should be sensitized and made open to the exhibited art works in this empty space.

I think this empty storeroom has explained one of the meaning of white space straightforward, which is a space for people to stop and think. I think it creates a condition of “spiritual vacuum”, which allowed people to clear anything in their brain and focus on the exhibited art works they’ve seen, being completely isolated with the noisy world outside.

Sadly, the appearance of the room had suffered particularly from the fact that the floor had become very dirty. For preserving the space from getting dirty, visitors have to wear felt overshoes if they want to look at the room. Visitors are also required to go into the room one at a time, and not in groups. I think this measure actually made the meaning of the room more effective, as it provides a chance for the audience to step in this spiritual vacuum and think alone.

 

This work makes me think of Sherlock’s mind palace. The first step of getting into his mind palace is letting people go away and leaving him alone.

 

Hiroshi Sugimoto

 

Domesticating fire marks humankind's ascendancy over other species. For tens of thousands of years, we have illuminated the night with flames. Reflecting upon this, I decided to record  "the life of a candle."  Late one midsummer night, I threw open the windows, and invited in the night breeze.  Lighting a candle, I opened my camera lens. After several hours of wavering in the breeze, the candle burned out.  Savoring the dark, I slowly closed the shutter.  The candle's life varied on any given nightshort, intensely burning nights and long, constantly glowing nightseach different, yet equally lovely in its afterglow.

 

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This work conveys the meaning of white space visually and conceptually. Visually, the candle is white in the photographs. It can be seen as a white space created in dark with strong sense of contrast and strong shapes. Conceptually, it’s like a comeback to the period of time where people “illuminated the night with flames”. So white space for rewinding has been created conceptually.

White space could be a space for people to stop and recalling.

 

Call me by your name ending

I think film makers usually use white space to enhance feelings and create a space for the audience to imagine, especially in the ending.

This film is ending with a long time of silence: Elio is sitting in front of the lens with tears falling down. It like a white space created for Elio to share his feelings and emotions with the audience, being isolated with things happened behind him. I think it expresses senses effectively through engaging people in Elio’s emotion. And also, with a long time of silence, it do give me time to question and think what is going on, and then I respond naturally to the sense it expresses.

An idea surrounded by whiteness, that is the essential, primordial, utterance, the original

element of language, older than words themselves.

 

Henri Maldiney

 

“The failure of conceptual art is actually its success. Because we, in the next generation, took those strategies and didn’t worry if it looked like art or not, that was their business...So I do believe in looking back and going through school reading books. You learn from these people. Then, hopefully, you try to make it, not better (because you can't make it better), but you make it in a way that makes sense. Like the Don Quixote of Pierre Menard by Borges; it’s exactly the same thing but it’s better because it’s right now. It was written with a history of now…”

http://www.andrearosengallery.com/exhibitions/felix-gonzalez-torres_2016-05-03/5

 

White Space - Daily basis

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 Overground Platform 

I was waiting for my friend in a cloudy day. The platform was even more dark and lots of people hanging around, i could not breath! When I turned around and look up the sky that was not hidden by the roof, I felt  alive. 

Maybe this is white space for me, a space for breathing.

 

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No Smoking Sign 

I find the white space, which is also the space around the text and subject is quite effective. It helps give more attention and add focus to the subject. 

I think this is one of the functions of applying "white space".

 

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Idea of the Future

Posters for Design Touch 2018

This poster is quite interesting because it use the actions of flipping coins to suggest our uncertain future. I find the connection between flipping coins and "white space" because when we are flipping coins and looking forward to see the outcomes, our brains will focus on the one thing and forget other irrelevant things.  This specific moment could be a "white space".

 

 

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Oli Kellett

 

This series of photographs inspires me that crossroad can also be a white space. Something that push people to stop are all white spaces. Because when people stop and focus on waiting something happens, their brains are actually thinking things, about where they should go, is it the right direction...

 

SHOWER SOUNDS WHITE NOISE | Relax & Be Calm | ASMR 10 Hours

The reason why I include shower sounds in my research is that shower time is also “thinking” time for me. When I’m taking a shower like to feel and think things happened outside, letting the water flow down. I think it’s a good way to “waste time” and give myself a “white space” to think freely.

White Noise, Black Screen (10 hours)

This video gives me a sense of how horrible “white space” (or blank space”) could be. There is no boundaries and nobody for you to rely on. Especially when the screen is all black, the senses of wide and dangerous are extremely strong. It’s like me myself exploring an unknown space, maybe it is somewhere in Mars or maybe it’s just a little step to death… I think this can also explain why people would feel unconfident to handle things by themselves after being limited and restricted so far. Nice inspiration.

 

White Noise Ten Hours - Ambient Sound - Masker

I think white noise is a kind of “white space”, too. Listening to white noise let me relax and release all the thinking in my head through vacuuming my brain. It created a “white space” for me to breath.

REFERENCE

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PHOTOGRAPH TAKEN IN TUBE STATION IN BEIJING

 I will get annoyed easily when there are so many people around me and the typical example is the tube station in Beijing, which is the most busiest place in China. This has a connection with the emotion i created in my work and has arose the motivation of "removing" human beings and therefore leave some "white spaces" for the world to calm down and breathe.